What the future holds for AI and mobile marketing

Personalization AI algorithms analyze vast amounts of data to understand customer behavior and preferences. Mobile marketers can leverage these insights to deliver highly personalized content, offers, and recommendations to individual users, directly to their mobile devices. Chatbots and Virtual Assistants The rise of conversational AI like chatbots and virtual assistants enables businesses to engage customers […]

What sets a strong Media Buyer apart from the pack

The role of a Media Buyer is crucial in any marketing strategy, serving as the liaison between brands or agencies and media vendors. Their role is to plan, negotiate, and purchase advertising space across various channels to meet the campaign’s objectives. However, as the advertising landscape evolves with new platforms, technologies, and consumer behavior, so […]