Connected TV (CTV)

advertising is becoming increasingly popular as it allows for more targeted and interactive advertising experiences compared to traditional TV. CTV advertising occurs on smart TVs and other devices that connect to the internet, including gaming consoles, set-top boxes like Roku or Apple TV, and Blu-ray players. Here are some types of advertising channels you might encounter on CTV:

Pre-Roll Ads

These are short ads that play before the video content that the user has selected. These ads are usually 15-30 seconds long and cannot be skipped.

Mid-Roll Ads

Mid-roll ads appear in the middle of the video content, breaking it up. These are similar to traditional TV commercials and are commonly used in longer content.

Post-Roll Ads

These ads play after the video content has concluded. Because viewers may navigate away once their content is finished, these ads are generally considered to have lower engagement rates.

Display Ads

These ads appear as banners, often on the menu screen of a streaming service or within the streaming service’s guide. They are less intrusive but also potentially less engaging than video ads.

Native Ads

These ads are integrated into the content and may appear as product placements or as integrated segments within a show.